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Arrival of the 1 World 2 Wheels bicycle advocacy program in Canada, praised by BTAC |
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Thursday, 06 March 2008 |
(Toronto, ON - March 6 2008) Trek Bicycle Corporation
delivered good news to the Bicycle Trade Association of Canada (BTAC) on
the eve of one of North America's largest bicycle show, the Toronto
International Bicycle show.
BTAC's Executive Director, Janet O'Connell announced that, "Trek
Bicycle Corporation has extended its 1 World 2 Wheels program into
Canada. Shared by BTAC and the Canadian division of the International
Mountain Biking Association (IMBA) the funding will be used for bike
related advocacy efforts in Canada. It is earmarked to play major role in
BTAC's advocacy, outreach and public education work, which is an exact
match with Trek's expectations.
This Canadian initiative is a natural evolution of Trek's work with the
IMBA and the League of American Bicyclists in the USA. The mandate
of 1 World 2 Wheels in the USA is too increase the number of bike
trips taken, encourage bicycle commuting and provide a total of $1.6
million in advocacy support. For the Canadian component Trek will
contribute $1 to from every helmet they ship to Canada to BTAC and $10
for every full suspension mountain bike will go to IMBA. The program is
expected to raise $100,000 over the next three years. Many individual
Trek dealers in Canada are also participating with comparable
contributions.
"There has been phenomenal support and enthusiasm by the Canadian
bicycling community about the extension of 1 World 2 Wheels
program into Canada," says Trek Advocacy Director, Rebecca
Anderson. "We're thrilled that we have an outlet for
supporting a bike friendly Canada through the BTAC and IMBA-Canada.
Both organizations are working really hard and could use a little more
help, which we're happy to give."
Usman Valiente, BTAC's Director of Cycling Advocacy praised the
announcement, saying, "Trek's commitment to Canadian bike advocacy
is just the right boost at the right time. It comes at a critical
juncture for BTAC - a time when BTAC's advocacy activities are ramping up
exponentially and we are setting a long-term vision of how to get more
Canadians to ride more often. Both the commitment and the funds it brings
are going to be very helpful in moving forward on a core Canadian bike
advocacy agenda."
Earlier this month BTAC announced the six recipients (in Vancouver,
Edmonton, Moncton, Toronto, and Province of Quebec) of $25,000 in grants.
Awarded twice a year and available to cycling focused community groups,
BTAC's Grant Program will support projects that put more people on bikes.
BTAC played an important role in ongoing Ontario provincial sales tax
(PST) holiday on bicycle related accessories, safety equipment and
bicycles under $1,000.
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