Whistler, British-Columbia. Devinci has seen huge growth in the sales of it’s downhill bikes across Canada. In hopes of growing their Western market, Devinci partnered up with Jim Beam for a strategic marketing plan at Crankworx 2008.   Throughout the festival, they gave out tons of fantastic prizes; bikes, frames, swag, and much much more. Racers, enthusiast, jumpers, and beginners were able to test ride the 2009 Devinci line up.

Max Lamirande, Sales Director for Cycles Devinci : « Well, we have been trying grab the attention of Western Canada for some time. Thanks to our partnership with Jim Beam, one of the main sponsors of Crankworx, we will be able to get the attention that Devinci bicycles deserve » .

Cycles Devinci and Jim Beam gave away over $15 000 of bikes and over $35 000 of clothing at Crankworx.

Check back for a preview of the 2009 Wilson 3 premiered at Kokanee Crankworx.

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carmichael   | 99.250.168.xxx | 2008-08-25 10:29:41 i deffinatly want to get a 09 wilson but great story!

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